I researched and designed an infographic on the physical and mental health benefits of owning a pet as a class assignment for J452: Strategic Public Relations Communication. Infographics take concrete and often cumbersome information and present it in a visually appealing and easy-to-read way.
Have one persuasive message. Use statistics, facts and details to support the main message.
Use no more than two typefaces. I used Impact for headlines and Helvetica for the content. The two fonts can be as diverse from one another as you’d like – but limit it to two.
Use three or fewer background colors. My graphic has two main background colors, but I could have picked another shade of green or blue to differentiate the header from the following body blocks.